The City solicited proposals, per RFP 19-14814-TF, for the services of a full-service advertising and marketing agency to assist with a variety of media campaigns, including online and social media, print, and video presentations for City departments. The service provider advises on content and design of material, prepares the advertising and marketing product, selects the appropriate media for advertising, and handles billing. These services are available for any City department with available funding, but are most commonly used by Police, Museums, Water Conservation, Storm Water, and Solid Waste departments.
The proposals were evaluated according to the following criteria: 40 points for Samples of Work, 20 points for Vendor Questionnaire, 20 points for Business Services, Philosophy, and Financial Stability, 10 points for Cost, and 10 points for References, with a possible 100 points per Committee member.
The Evaluation Committee consisting of 3 members, gave the following ranking to the firms who submitted proposals:
| Agency |
Points |
| MC&O, Inc., DBA the Owen Group, Lubbock, Texas |
277 |
| Landtroop, Inc., Lubbock, Texas |
268 |
| Primitive Social, LLC, Lubbock, Texas |
260 |
| Huffman Publishing, LLC dba Invasion Digital Media, Boynton Beach, Florida |
234 |
| Stevendev Marketing, Lubbock, Texas |
206 |
| Samson Advertising dba Relic Agency, Provo, Utah |
206 |
The Evaluation Committee recommends the contract be awarded to the highest ranking firm, MC&O, Inc., DBA the Owen Group of Lubbock, Texas,
The contract term is for 1 year with the option of four 1-year extensions, said date of term beginning upon formal approval. The contract is awarded by the hourly rate, and actual expenditures will vary depending on actual usage. See Exhibit B of the contract, for the schedule of rates.
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